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Brand Share Price Visualizer

The BAV Power Grid

The Power Grid is a graph with four main zones that indicate a brand’s strength on the four Pillars in a way that reflects their current Brand Equity and their potential for growth. A brand’s location in the grid can help diagnose problems and reveal insights that lead to solutions

The Golden Zone

The Golden Zone is the top-right corner of the BAV Power Grid and it’s where brands want to get to and stay. Leadership brands occupy the Golden Zone, but if their Differentiation slips, they can become tired and commoditized

BAV Top 10 strongest brands vs. Index


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